Derpy Hooves is a nickname given to a background pegasus character from the animated TV series My Little Pony: Friendship is Magic. The moniker comes from a stillshot in the pilot episode, wherein the character is seen wearing a googly-eyed expression similar to the DERP face. What originally may have been an animator's joke or oversight, has become a profitable fan favorite. As marketers, it is our job to jump right in on the action and see what we can do. We created this helpful little blog to share items as we go along with fellow fans the comings and goings of Derpy. If we manage to sell a few novelty items that's cool too.
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